La Clave Fest is london's largest free Latin music and dance festival. We specialise in showcasing the best UK-based Latin American, Spanish and Portuguese (Latin) talent, BOTH RESIDENTS AND UK BORN AND BRED LATINOS, as well as exciting international artists.
In the 6 weeks leading up to the day of the festival, we take artists and exceptional people into schools to inspire young people with their stories and to impart their knowledge, skills and passion about their culture and heritage. This culminates in a day of fantastic music and dance in one of London's most stunning locations.
WHY WE Do IT
The original idea of La Clave Fest was to take the Amazing talent that we discover each year through The Lukas, europe's latin entertainment awards to the wider public and showcase the UK’s best Latin artists. Every year the LUKAS discovers new musicians, bands, dancers and artists THat we felt the need to share the work of this exceptional talent that represents a unique uk latin idenity.
La Clave is a Latin festival run by Latinos, showcasing Latin culture in all its breadth and depth; the variety, the diversity, the fusion of genres and ethnicities. OUr audience can expect a classically trained Tango orchestra followed By urban latin sounds of equally high quality. THIS IS OUR PLEDGE:
LA CLAVE DOES: Showcase authentic, diverse, quality expressions of Latin music and dance.
LA CLAVE DOESN’T: present clichéd, low-quality, diluted forms of Latin artistic genres (as you too often see on UK media)
LA CLAVE DOES: Use a criteria based on our experience and understanding of our cultures to judge their quality: OUR public and our expert judges select the artists
LA CLAVE DOESN'T: Allow people who don’t understand our culture, to tell us what is cool and what isn’t cool.
LA CLAVE DOES: present these genres to the public within their cultural contexts, allowing their glory and quality to shine
LA CLAVE DOESN'T: place our genres out of context, or lump them with other so-called ‘World’ music, divorced from their roots, diluting their meaning and value.
WHO WE ARE
We also produce Latinolife – the UK’s Latin culture magazine – online (www.latinolife.co.uk) and in print (www.issuu.com/latinolife). we distribute 20k copies of our magazine around london, and send a weekly newsletter to 62k subscribers. sign up here if you'd like to receive it
we are Latinolife - the UK’s leading Latin media and events. We organize Latin events around the year, the most important being The LUKAS Awards, where the public and expert judges vote for their favourite latin artists of the year, culminating in a fabulour gala ceremony. This is how we discover wonderful new artists every year.
Supporting hoMegrown talent
wE support UK-resident,born and bred Latin artists and provide a platform for the homegrown creativity bursting out of Britain’s UK-Latin 2nd and 3rd generations. each year we select five such acts to perform in the 'urban latin showcase' curated by Mike Kalle and dj jose luis.
GET IN TOUCH
Let us kow if you want to participate or have any doubts about any of the events taking place by emailing